We’ll kickoff the project with a strategy & direction call to brainstorm the creative direction concepts I’ll work on during Day 01.

This call will make sure we align on vision & vibes!

I’ll create brand concepts for potential typography, color, imagery, and design directions for you to provide feedback on!

This ensures we have an aligned vision before any drafts are made, so revisions are saved for the good stuff.

I’ll hand select typography pairings for your headings, subheadings, and body text to perfectly fit your brand.

You’ll get usage guidelines & formatting instructions, too!

You’ll get a perfectly balanced color palette for your brand that you’ll be able to use with ease, thanks to the pairings & usage guide I’ll include.

You’ll get a minimum of 2 logos: the primary logo & logomark to represent your brand. I’ll make the call to design more if your brand has a need for them!

If I think your brand would benefit from some additional decorative elements, I’ll custom-make some supporting graphics at no extra cost!

Sometimes a brand looks good on paper, but nowhere else. Doesn’t happen with me, though, because I test your branding on sample collateral designs relevant to your business to make sure you’re getting a brand you can actually use.

After your final approval, I’ll put together a branded, comprehensive brand guidelines deck that will give you everything you need to use your new branding! It’ll be your north star to make all brand touchpoints consistent.

As a bonus, I’ll also provide a little branding cheat sheet with your fonts, colors, and logos for quick access using a simple link!

You can share it with collaborators, reference it on mobile, and maintain your brand cohesion no matter what.

The process includes 02 different rounds of revision after your initial feedback on the creative direction concepts.

This means we have three different opportunities to sync and make sure your brand is on-point!